Web3 Gaming
Guild Management
with Gamefied
Empowering Guild Managers to Level Up their Guilds with Seamless Web3 Integration and Cutting-Edge Features.
With this innovative platform, guild managers can unlock the full potential of decentralized gaming communities and create an immersive gaming experience.
UI/UX Case Study
2022 - 2023
Overview
Project Intro
The web3 gaming guild management platform is designed to address the needs of gaming communities by providing a comprehensive solution for managing and organizing gaming guilds in the context of the evolving web3 ecosystem. With the rise of blockchain technology and the integration of NFTs (Non-Fungible Tokens), gaming guilds are seeking innovative tools and platforms that enable seamless management of members, assets, and activities.
Role
UX/UI Designer
Duration
8 - 10 Weeks
Screens
120+ Screens
Project type
UX & UI design
Problem statement
Many gaming guilds struggle with inefficient management systems that lack integration with web3 technologies, hindering their ability to fully leverage the benefits of blockchain, NFTs, and decentralized governance. Guild managers face challenges in effectively organizing guild members, distributing assets, tracking performance, and fostering collaboration within the gaming community.
Task
Design and develop a web3 gaming guild management platform that provides guild managers with the necessary tools and features to streamline guild management, enhance member engagement, and maximize the potential of web3 gaming communities.
Solution
Gamefied provides a cutting-edge solution to address the challenges faced by gaming guilds.
Integrating web3 technologies, blockchain, and NFTs.
Able to create and manage guild members, assign roles and responsibilities, distribute assets securely through NFTs, track member performance.
Facilitate seamless management and distribution of virtual assets, including in-game items and NFTs.
Provide comprehensive analytics and reporting capabilities, allowing guild managers to track guild performance, monitor individual progress, and identify areas for improvement.
Design process
As the experience designer, i was responsible for both strategies and visual design.
01
Discover
Interview
User Research
Competitive analysis
02
Define
Personas
Empathy Map
Journey Map
03
Ideate
User flow
Functional map
04
Design
Wireframes
Visual Design
05
Test
Usability Testing
Define Adjustments
Discover Phase
Qualitative Research
We interviewed multiple potential users to understand the challenges they are facing while they are managing their guild members and assets manually. A few question that we asked are listed below.
How do you currently manage your gaming guild and its members?
What are the biggest challenges you face in managing your guild members' performance and progress?
How do you assign roles and responsibilities to guild members? Is it a smooth process?
How do you currently distribute rewards and incentives among your guild members?
What features or tools do you wish existed to enhance guild management and co-ordination?
How important is it for you to integrate blockchain technology and NFTs into your guild management process?
How do you currently measure the success and growth of your guild?
Are there any specific metrics or analytics that would be valuable for you to track guild performance?
How would you like to manage and distribute NFTs among guild members?
How do you envision the ideal user experience and interface for a web3 guild management platform?
Key insights derived from the interviews
Guild managers struggle with tracking and managing guild members' performance and progress.
Assigning roles and responsibilities within the guild can be chaotic and challenging.
Guild managers desire a centralized dashboard to track real-time member performance, asset distribution, and communication channels.
Integrating blockchain technology and NFTs is seen as essential to add value, ownership, and new possibilities for asset management.
Guild managers lack data-driven metrics to measure the success and growth of their guilds.
Security measures for NFTs, including secure storage and protection against theft or fraud, are crucial.
Guild managers would like an intuitive interface for managing and distributing NFTs within the guild.
Minimal training should be required for guild managers and members to use the web3 guild management platform effectively.
User-friendly interface, intuitive navigation, and quick access to important information are essential for the ideal user experience.
Qualitative Research
We did an online survey using google forms to observe any pattern and similarity in what the potential users may want. The responses we collected assisted us in framing the problem correctly.
How would you rate the current process of managing your gaming guild and its members?
Excellent: 20%
Good: 35%
Average: 30%
Poor: 10%
Very Poor: 5%
Which of the following challenges do you face in managing your guild members?
Tracking member performance: 45%
Assigning roles and responsibilities: 55%
Distributing rewards and incentives: 40%
Communication and collaboration: 60%
Analyzing guild performance: 30%
How important is it for you to have a centralized dashboard for guild management activities?
Very important: 50%
Important: 35%
Neutral: 10%
Not important: 5%
Do you see value in integrating blockchain technology into your guild management process?
Yes, it adds value and enhances the experience: 60%
Maybe, if it provides tangible benefits: 30%
No, it doesn't interest me: 10%
Which features would you find most valuable in a web3 gaming guild management platform?
Real-time member performance tracking: 70%
Role assignment and management: 55%
Communication and collaboration tools: 65%
Analytics and insights on guild performance: 45%
How do you currently measure the success and growth of your guild?
Data-driven metrics and analytics: 40%
Personal observations and experiences: 45%
Combination of both: 10%
Don't measure success and growth: 5%
How do you currently handle communication and coordination among guild members?
Discord Groups & Channel: 40%
External messaging apps (e.g., Telegram, Slack): 55%
Combination of both: 5%
How important is it to have data-driven insights and analytics on guild and member performance?
Very important: 55%
Important: 35%
Neutral: 8%
Not important: 2%
Key insights derived from the survey
Guild managers, game masters, and captains rated efficient guild player management as highly important.
There is a general dissatisfaction with the current methods of assigning roles and responsibilities within guilds.
The majority of respondents expressed a high importance for a centralized dashboard providing real-time insights.
Integration of blockchain technology and NFTs was seen as having significant potential to enhance the gaming guild experience.
Communication and collaboration tools within guilds were rated as neutral to satisfied, suggesting room for improvement.
Data-driven metrics and analytics to measure guild performance were considered highly important.
Secure and reliable storage of NFTs within the guild was rated as important.
Competitor Analysis
We performed competitors analysis of the 4 major guilds to see what kind of services they are offering to their users, and what can we do to offer more better services.
Competitor
Strengths
Weaknesses
Opportunities
Threats
Yeild Gaming Guild
Robust guild management features
Limited customization options for guild settings
Expanding into NFT integration for unique rewards and assets
Emerging competitors offering more advanced features
Integration with popular gaming platforms and blockchain technology
Lack of in-depth analytics & performance tracking
Improving user experience and interface design
Potential challenges in scaling the platform as user base grows
Merit Circle
User-friendly interface and intuitive guild management workflows
Limited integration with blockchain and virtual asset management
Integrating NFT rewards and marketplace functionality
Increasing competition from platforms with broader feature sets
Comprehensive performance tracking and analytics for guild members
Lack of advanced role assignment and permission settings
Expanding into partnerships with game developers for exclusive benefits
User demands for more customization and advanced guild management features
Guildfi
Advanced asset management features, including in-platform trading
Complexity of platform features may require a learning curve for new users
Enhancing user onboarding & providing comprehensive tutorials
Competitors offering simpler and more streamlined guild management experiences
Robust guild governance and voting mechanisms
Limited integration with popular gaming platforms and game-specific metrics
Collaborating with game developers to offer exclusive in-game benefits
Regulatory challenges in the rapidly evolving web3 landscape
Avocado DAO
DAO structure for community governance
Complex governance mechanisms may not appeal to all guild managers
Expanding into cross-platform compatibility to cater to a wider audience
Increasing competition from more user-friendly and accessible platforms
Extensive integration with blockchain technology and smart contracts
Limited customization options for guild settings and roles
Integrating more gaming-specific features and partnerships
Regulatory uncertainties and challenges associated with DAO operations
In-depth analytics and performance tracking for guild members
Brainstorming
We started brainstorming based on the interviews, surveys, and research conducted.
Asset Management and NFT Distribution
Inventory management for guild assets
Secure storage and transfer of NFTs
Marketplace integration for buying/selling assets
Transparent and fair distribution of NFTs among players
NFT ownership verification and tracking
Analytics and Insights
Data-driven insights on guild performance
Visualization of performance metrics and trends
Predictive analytics for future performance projections
Benchmarking against other guilds or competitors
Suggestions and recommendations for improvement
Security and Privacy
Robust account security measures (e.g., two-factor authentication)
Privacy controls for member data and profiles
Secure storage and encryption of sensitive information
Compliance with data protection regulations
Anti-cheat and fraud prevention measures
Performance Tracking and Analytics
Real-time member performance tracking
Performance metrics and analytics dashboard
Leaderboards and rankings
Individual and team performance comparisons
Historical performance data and trends
Role Assignment and Management
Role customization and creation
Clear role descriptions and responsibilities
Role-based access control
Ability to switch roles or take on multiple roles
Integration with popular gaming platforms for role synchronization
Define Phase
Personas
We did an online survey to observe any pattern and similarity in what the potential users may want. The responses we collected assisted us in framing the problem correctly.
Vlad Patcas
33 / Male
Vlad is a 33-year-old professional gamer & a guild manager. He has a deep passion for competitive gaming and strive to lead his guild to victory in various gaming tournaments.
Occupation: Professional Gamer/Guild Manager
Tech/Skill: Proficient in gaming platforms, analytics tools, and community management platforms
Location: Budapest, Hungary
Goals:
Vlad’s main goal is to optimize the guild's performance by assigning appropriate roles, tracking and improving member performance, and implementing effective strategies to win competitions.
Pain Points:
Vlad often struggles with managing multiple guild members and their roles efficiently. He find it challenging to track individual performance, distribute rewards fairly, and keep the guild members motivated.
Behavior:
Vlad is highly competitive, detail-oriented, and data-driven. He actively seek performance metrics and analytics to make informed decisions. Vlad values platforms that provide real-time insights, seamless communication, and efficient coordination among guild members.
Robert Inge Halstensen
32 / Male
Robert is a 32-year-old data analyst and a guild manager. He approach guild management with a strong focus on data-driven decision-making and optimizing guild performance.
Occupation: Data Analyst/Guild Manager
Tech/Skill: Proficient in data analytics tools, gaming APIs, and performance tracking platforms
Location: Bucharest, Romania
Goals:
Rob’s primary goal is to leverage data and analytics to improve the guild's overall performance. He aim to identify strengths and weaknesses, assign roles strategically, and implement data-backed strategies for success.
Pain Points:
Rob often struggles with accessing real-time performance data, tracking individual member contributions accurately, and distributing rewards and NFTs securely and fairly.
Behavior:
Rob is analytical, detail-oriented, and highly focused on performance optimization. He value platforms that provide comprehensive analytics, data visualization, and secure NFT distribution mechanisms.
Empathy Map
This process was done to define the target audience with more clarity, as well as illustrate their needs and actions. Empathy mapping helped me gain perspective on their thoughts and feelings. The data in the empathy map is based on insights from user interviews.
Says
"I struggle to effectively manage my gaming guild and keep track of member performance."
"It's challenging to assign roles and responsibilities to guild members and ensure everyone is on the same page."
"Understanding the overall performance and growth of my guild is difficult without proper analytics."
Thinks
"I wish there was a centralized platform to streamline guild management tasks."
"It would be great to have a comprehensive dashboard to track guild and member performance."
"I want a platform that simplifies asset distribution and provides a transparent system for rewarding guild members."
Does
Manually tracks member performance using spreadsheets or notes.
Relies on multiple platforms for communication, resulting in scattered conversations.
Spends significant time and effort distributing assets and rewards.
Explores various tools and resources to improve guild management efficiency.
Feels
Frustrated with the current fragmented guild management processes.
Overwhelmed with the amount of manual work involved in managing the guild.
Motivated to create a successful and thriving gaming community.
Excited about the potential of web3 technologies to enhance the gaming guild experience.
User Journey Map
We made a visual representation of the user’s journey across all touch-points of our application to understand where we can improve the user experience.
Stage
Actions
Touch Points
Onboarding
1. Visits the web3 gaming guild management platform
1. Visits the web3 gaming guild management platform
Excitement: Eager to explore the platform
2. Creates account & complete the registration process
Registration form
Trust: Expects a secure and smooth registration process
3. Sets up the guild, including name, description, and privacy settings
Guild setup interface
Control: Wants to customize the guild settings
Managing Guild Members
1. Views the list of guild members and their roles
Members list
Organization: Wants an overview of guild members and their roles
2. Adds or removes guild members, assigning appropriate roles
Member management interface
Efficiency: Needs to manage guild members easily and efficiently
3. Communicates with guild members through chat or messaging
Chat or messaging feature
Collaboration: Requires effective communication with guild members
Assigning Roles
1. Reviews the performance and activity of guild members
Performance analytics and metrics
Insight: Wants data-driven decision-making
2. Identifies high-performing members and selects game masters and captains
Performance analytics and member profiles
Leadership: Needs to assign roles based on performance
3. Adjusts roles and permissions as needed
Role assignment and permission settings
Flexibility: Requires the ability to modify roles easily
Managing Assets
1. Accesses the guild's assets and resources
Asset management interface
Resourcefulness: Ability to oversee and manage guild assets
2. Allocates and distributes assets to guild members
Asset distribution feature
Fairness: Ensures equitable distribution of assets
Dashboard Insights
1. Views real-time data and trends related to guild performance and activities
Dashboard with analytics and data visualizations
Informed: Gains insights to make informed decisions
2. Analyzes metrics and trends to identify areas of improvement and plan future strategies
Performance analytics and trend analysis
Progress: Aims to improve guild performance and growth
3. Sets goals and tracks progress towards achieving them
Goal-setting and progress tracking
Motivation: Driven to achieve set goals and milestones
4. Generates reports for stakeholders or higher-level management
Reporting and exporting features
Transparency: Demonstrates the guild's performance to stakeholders
Exit
1. Logs out or exits the web3 gaming guild management platform
Logout or exit option
Satisfaction: Overall positive experience with the platform
Ideate Phase
Card Sorting
Card Sorting is a UX research technique for discovering how people understand and categorize information. This would help us design better information architecture.
Role Management
Role creation
Clear role responsibilities
Role-based control
Role customization
Communications
In-platform communication
Notification system
Tournament organization
Social media integration
Performance Management
Performance tracking
Analytics dashboard
Performance data
Leaderboards and rankings
Performance Management
Data-driven insights
Guild performance
Visualization of metrics
Competitive benchmarking
NFT Distribution
Secure storage
Secure NFT transfer
Ownership verification
NFT Tracking
Security and Privacy
Robust security measures
Privacy controls
Secure storage
Encryption of information
User Flow
We created a flow to illustrate how the users will navigate through the application.
Design Phase
Low Fidelity Wireframes
Low fidelity wireframes show all the details of the page. These wireframes are extremely detailed and show every single element on the screen.
Design System
We prepared the general design system before going to design interfaces and little by little, we completed the design system while we designed each screen.
Typography
Aa
Primary typeface
Urbanist
Aa
Bb
Cc
Dd
Ee
Ff
Gg
Hh
Ii
Jj
Kk
Ll
Mm
Nn
Oo
Pp
Rr
Ss
Tt
Uu
Vv
Ww
Xx
Yy
Zz
0
1
2
3
4
5
6
7
8
9
Title
24px | Medium
Headings
18px | Regular
Button Text
16px | Medium
Body Text
14px | Regular
Caption/Label
12px | Regular
Typescales
Base Value: 18
Scale: 1.25
44px
2.444rem
The quick brown fox jumps over the lazy dog
35px
1.944rem
The quick brown fox jumps over the lazy dog
28px
1.556rem
The quick brown fox jumps over the lazy dog
24px
1.278rem
The quick brown fox jumps over the lazy dog
18px
1.000rem
The quick brown fox jumps over the lazy dog
16px
1.000rem
The quick brown fox jumps over the lazy dog
14px
0.778rem
The quick brown fox jumps over the lazy dog
12px
0.667rem
The quick brown fox jumps over the lazy dog
Colors
Light Mode
Primary Colors
Secondary Colors
Neutral Colors
Black
Main
White
User interface
We used both light and dark theme for our dashboard.
Dashboard
Dashboard has the overview of analytics from every section which includes guilds and player’s performances, top games, top earnings etc.
Game Vault
Game vault has the option to add new games to the platform, edit already added games and add or edit the badges required for joining guilds.
Game Details
Game details page provide information about games for guild manager and other users to discover new games and add them to their guild or apply for scholarships.
Guilds
Guilds page show the list of the guilds that admin own and all other guilds that are currently on the platform. Admin can onboard new guilds in this section.
Notifications
A notifications system was also added on the dashboard for tracking important things on the dashboard.
Guild Performance
Guild performance can be tracked from the guild main profile. Guild manager can add/remove roles of games master, captain and scholars. Revenue split between users can be set from the main page of guild. Guild manager can also issue scholarships for his guild.
Asset Management
From the guild vault, guild manager can securely transfer or distribute assets among the guild members. Guild manager also has the option to pull back assets from the members.
Tournaments
Tournaments section has the option to create and organize tournaments and distribute rewards among the guild members. This section has all history of the previous tournaments as well.
Tournament Details
Tournament details page has several options including communication system between team, recent matches, announcements and the top players.
Revenue Split
While onboarding a new guild, admin can set the revenue split between the company and the guild according to the contract terms between them.
Roles system
Roles is the most important system on the dashboard that allows the admin to create and edit permission on the platform for each role. Its designed in the most simple way possible. Admin has to just change the values from read/write, read only and restricted.
Settings
In settings, the user can set multiple options like appearance, change email/password, add/edit wallet address, light/dark theme etc.
Scholar Dashboard
The scholar can see all of the important details like open scholarships, his performance overall and in separate games and the assets that he own right on his home screen.
Thank You
Ashar Iqbal
ashar.iqbal022@gmail.com
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